3 Design Tips for Better Facebook Ads

Learn the best three Facebook ad design tips to reach more people and turn casual users into paying customers with effective social media marketing…

As of 2017, Facebook has roughly 2 billion active users. Just to give you some perspective, there are about 7.6 billion people in the world; that means a little over a quarter of them are active Facebook users.

3 Top Facebook Ad Design Tips

Facebook is a mecca to marketers. Any target audience you’re looking for, you can bet Facebook is the platform. This is why Facebook ads are a great marketing strategy. Not only can you reel in first-time customers but have second- and third-time customers coming back.

Still, how do you go about creating a good Facebook ad? What makes a Facebook user click on your ad and buy your product? Read on to find 3 design tips that will get you on the right track!

1. What Value Does Your Product Provide?

Facebook ad design tips product valueUse Facebook’s social platform to your advantage. Understand that, first and foremost, Facebook is a platform for users to interact with family and friends.

So, as Facebook Business states, your ad will be right alongside their family and friends’ posts. In other words, when Facebook users log and see their News Feed, their friends and family’s posts will give off that warm and friendly tone.

What Facebook Business recommends is that you need to design an ad that blends in and adds to that warm and friendly tone.

This means an image with warm, smiling faces using your product. Or an image with family and friends (and the family dog?) interacting with coworkers from your business.

What you want to do is have your image communicate your product’s value: How does it help the customer? What does it provide?

In doing so, you will get several more curious customers who just may consider clicking on your ad.  

2. Who’s Your Target Audience?

Facebook ad design tips target audience
Credit: Jay Wennington / Unsplash

Marketing, in general, boils down to knowing your target audience. While we may want our product or service to benefit everyone, chances are, not every person has the same problems or will get the same value from the product or service.  

Take dog chew toys, for instance. Not everyone owns a dog so, unless they have a chew toy collection, most dog-less people aren’t going to get any value from buying a chew toy.

And then you have to think about the owners with very tame dogs that aren’t teething. Or owners with dogs that prefer baseballs and Frisbees. You see, even when we scale it to dog owners, there’s even a small subset that would definitely value chew toys.

Which brings us to the need to know your target audience. How do you do that? It comes down to research, research, research.

Where does your target audience live? How old are they? Are they mostly women or men? What are their pain points?

In doing more research about your target audience, you’ll have a better sense of what images to include in your Facebook ad would speak to them and what images that wouldn’t.

(Speaking of target audiences, consider checking out websites user experience optimization by Perth Web Design.)

3. Should You or Shouldn’t You Use the Same Ad for Everyone?

Facebook ad design tips multiple audiences
Credit: Eaters Collective / Unsplash

Did you know you don’t have to have just one target audience? Yes, there is such a thing as several audiences.

Target audiences can break down to first-time customers, repeat customers, and so on.

So, should or shouldn’t you just run one Facebook ad? Chances are, probably not. As Facebook Business states, for new customers, you’ll want to use an image that explains what your product is and how it’s valuable, even if they don’t read the text.

As for repeat customers, an ad that shows off the product’s value or a sale you are having may do the trick.

Final Thoughts

Designing the right Facebook ad can generate serious revenue to your business. Which is why it is important that you conduct market research, understand your target audience, and create several types of ads that will show off your product’s value. 

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.