Every entrepreneur or business person needs to incorporate certain practices within their content marketing strategy to generate qualified leads and improve sales….
— The author’s views are entirely his or her own and may not always reflect the views of Xanjero.
Using content to build brand awareness and showcase credibility is important, but if it doesn’t positively influence your lead generation then it is deemed as a waste of effort. According to data collected by ZoomInfo, 60% of people are motivated to purchase a product after reading quality content about it. Most of the time, marketers have the content and material to generate leads but are unsuccessful in resonating with their target audience. Whether you are a beginner or just looking to scale your existing content marketing program, it is important to create something worthwhile for consumers at every phase.
To help, we have rounded five of our top tips to maximize the lead generation power of your content marketing strategy:
1) Construct Content That Appeals the Right People — and Helps Them
By focusing on your niche and tracking keywords that are most commonly used by your audience in specific search queries, marketers can conduct thorough keyword research to boost their content’s ranking. Using relevant keywords boosts the chances of attracting new customers and ensures that you are aware of their demands and needs. Each piece of content must be created with a purpose that must revolve around the requirements of your prospects. Your headline is also an essential part of the content so if you want visitors to click on your website then construct gripping titles. Avoid click-bait at all costs! They will make you drop customers quicker than a bag of bricks.
People seek content that is relatable and benefits their everyday lives in some way. Thus, delivering information on topics and matters that spark interest in them is an excellent way to gain clicks and generate new leads. Also, when your audience sees something they like, they share it with others, which in turn help businesses to gain traffic and boost conversion rates.
2) Prioritize Quality over Quantity
People use this phrase “quality over quantity” time and time again, but it is especially true in regard to powering your content marketing strategy for lead generation. Creating a few well-researched and optimized posts over an excess of poorly-written and irrelevant write-ups, holds customer engagement and reduces the bounce-over rate. This way you have better adhesion to Search Engine Results Pages (SERPs) and can target exec-level buyer personas with high-quality work.
By addressing topics that are valuable to your target audience as well as highlighting why your business is the best solution, you can bring more visibility to your content and generate better leads. When you track your customers and the conversations they are engaging in, you gain more insight into their requirements and demands. Always remember that building a relationship is better than content bombing and posting random content.
3) Consider paid campaigns for high-value content
Investing small amounts to promote high-value content on selective social media platforms can be very effective for smaller businesses. It helps them to reach a wider audience by boosting carefully-chosen posts and monitoring the statistics taking place behind the scenes.
Paid campaigns operate in a way that gives the marketer complete control of its inner workings. This means that they can be very specific and craft their content to target a specific audience and obtain more qualified leads. Once a guest has browsed your website it will “cookie” your potential lead and continuously engage prospects through ads so, you’re always present in the back of their minds.
4) Evaluate resources for research, writing, design, and syndication
In order to write good content, one must possess the expertise and knowledge on the subject matter. Evaluate your staff on hand to see if you have got the right individual managing all your content creation and help them brainstorm better and new content ideas. Get team members to track consumer activity and learn more about their interests; this way you can craft content that caters to their wishes and boosts their engagement. Taking time to research and focus on one idea is healthy since it’s better to succeed with one solid idea, than to have failed multiple times with several irrelevant ones. Such techniques enhance creativity and teach marketers to value every piece of content.
Similarly, it is important to follow a good editing and proofreading strategy by implementing inexpensive tools for grammar checks and fixes. We do not realize the worth of online tools, but they are a lot more affordable than recruiting a copy-editor. There are numerous free options too, from automated content checkers to reputable pdf to doc editing tools; you will find everything with just a few simple searches.
5) Include testimonials and mentions
When you add product reviews, mentions, and comments from customers, it creates a positive brand image and promotes them to try out your products. Strategically placing testimonials on your business website is one of the simplest ways to convert potential customers and generate leads. They act as social proof and since they are selected by you, you have full control over what is displayed to create maximum impact.
By inserting brief mentions and reviews within your website content, you attract the attention of visitors and encourage them to take part in the conversations happening about your brand. Including this in your content marketing strategy can play a key role in driving new leads, as long as they are relevant to the page and its narrative.
Lead generation can take place in many forms, what matters is that you create relevant content that caters to your target audience’s demands. There is always room to get creative with your content, so focus on creating an authentic brand image to be recognized as a force for change. Incorporating these practices into your content marketing scheme will not only generate new leads but also help expand your business. Keep in mind that without great content, you’ll have no audience and no leads, which results in no sales. Therefore, foster your lead generation routines wisely.