Seattle, Washington–Duane Forrester of Bing, writing on the search engine’s blog, debunks ten persistent myths about search engine optimization. Like Matt Cutts of Google, Forrester, the Senoir Product Manager of Webmaster Outreach at Bing, takes time to point out some misconceptions about SEO.
Cutts, the head of the webspam team at Google, answered a question in a video, in which the software engineer stated that buying ads do not increase site performance in organic search results. Cutts also stated that the search engine does not base its algorithmic introductions or changes to push consumers into purchasing ads.
10 SEO Myths Duane Forrester Warns About
According to Forrester, there are 10 SEO myths that webmasters should not believe, as they do not alone, or in conjunction with other techniques, improve a site’s ability to rank high in search. Forrester writes, “Myths in SEO run almost as deep as they do in Lock Ness and Area 51. Let’s have some fun and look at 10 of them today. By no means a definitely list, these still pop up.”
The product manager then goes on to list and expound up these 10 SEO myths:
- A site needs to rank #1 in search. Forrester writes that although it’s nice to be at the top of the SERP, it isn’t necessary to get visitors.
- The title tag will increase site performance. The title tag is important, but Forrester cautions using this alone will not be enough for good optimization.
- Social takes the place of SEO. This misnomer is one which is typically embraced by companies trying to save money and/or don’t want to devote the time to have a site optimized.
- Videos will increase rankings. Forrester writes that videos are great for visitor engagement but do negatively impact load time.
- Search engine ad purchases will up site rank. Like Cutts, Forrester writes that buying ads does not increase a site’s position in search.
- Awesome content will deliver more visitors. Forrester states that great content is necessary, but it alone will not get a site to rank better. He explains that spelling, grammar, and style are very important.
- Links are the most important thing. “If an engine sees you growing [links] naturally, you’re rewarded with rankings. If they see you growing them unnaturally, you’re rewarded with penalties.”
- Marking-up content. Forrester points out that although this is of help to search engines, it does not increase organic rank.
- Usability and SEO are different. “Investing in SEO and not investing in usability is like tying one sneaker and going for a run.”
- All a site needs is SEO. Forrester writes that optimization is necessary, but it alone will not be the magic bullet.