Learn the basics and essentials of user-focused website navigation and its importance for marketing performance…
The author’s views are entirely his or her own and may not always reflect the views of Xanjero.
You probably hear a lot about how vital a quality user experience is. Well, it really is! Think about how much time we spend online, reading and navigating websites or apps. Making this experience as pleasant as possible just makes sense.
Bad design is one that does not take user experience into consideration, and it can be hard to do this during the design phase. To help a little bit, here are some imprints facets to consider when it comes to the user experience aspect of your website.
Clarity and Simplicity
An evaluation of your website is performed the second someone arrives on it, so you need to make the action you wish your user to make very apparent. If this is via buttons, make them explicit. The visual focus of their attention needs to be clear and straightforward, so if possible make it one button rather than a selection.
The key is thinking of new ways that your site can become more comfortable to use for the majority of users. Any extra functionality should be hidden and discoverable as needed to keep a minimalist aesthetic where possible. Clear and consistent design with colors and aesthetics makes the learning of your interface much more uncomplicated, especially when working in tandem with your social media, a channel that the user may be coming from if you are doing it correctly.
People scan over websites as opposed to reading them, so too much text can be off-putting. Yes, we know you are trying to hit your word limits for SEO purposes, but there are plenty of ways to achieve good SEO. Where possible, get information across with infographics or various other visuals that convey information. The reading element comes once you have someone’s attention, but you need to get it first!
There is this common misconception that what your website is saying is the most crucial aspect of it when in actual fact, the impression you site leaves on the user is the most vital. Users remember how they felt about the experience over the data. Emotion is one of the essential concepts behind advertising and make no mistake; your website is advertising your business and products.
Ensuring that your graphics, layout, and text are cohesive is far more important than the information. UX/UI design comes down to how your site will raise its head over the huge crowd of competition. This is why the more modern websites aim for emotional responses.
Keep your UI patterns relatively safe, as you don’t want to over-complicate things for the users. It shouldn’t take more than a few seconds to figure out your UI interface. Ensure it:
- Looks familiar
- Links are obviously links
- Login access is in the upper right
- Button and navigation placement is clear
Creativity is great, but people know a certain amount of standardized patterns that if left the same make for easier usability.
Understanding Your Audience
It may go without saying, but knowing who the users coming to your site are will significantly help you design for their tastes. They will dictate the best design and interface for you.
The main benefit of this information is knowing their needs and wants, then tailoring the design to satisfy them. This makes your site more valuable to the user, and they will spread positive word-of-mouth as a result. Look at your competition, what colors are they using? How is their layout set and what features have they included?
Using a design that your audience is already familiar with, you make it easier for them to get involved, then the quality of your products and services gives the differentiation over the competitors. Always ask for user feedback so you can incorporate it into your design and continually improve.
The most important elements of your interface should be at the top of your structure, highlighted by the design in some way as to make them evident to the user. You can do this effectively by making them larger than anything else on the screen; this is a more modern and classy way of drawing attention over a tacky button that says “buy now.”
There is no one answer for the best way to create UX friendly navigation on your website. It is subjective and relevant to your business and users, put them in the front of your mind, and you will always be fine!