Menlo Park, California–The introduction of Facebook Slingshot flies straight at its nearest competition, Snapchat. However, the world’s largest social network’s new app isn’t quite the same; and, since last month, when its release was first reported by Search Engine Journal, has now launched a full salvo against its rival.
“Today, we’re excited to introduce the second app from Facebook Creative Labs: Slingshot. Slingshot lets you quickly share everyday moments with lots of people at once,” the social giant wrote in a newsroom announcement.
It was first believed the sharing app would let its users send short video messages, like Snapchat. It was also thought that there would be a built-in automatic deletion feature. The company states in its release that users can take a photo or video, be able to add to the image or video text and/or color, then “sling” it to several friends.
The Facebook Slingshot Twist
However, the difference comes at this point, when recipients are notified of the new sling, will not be able to view the initial photo or video, but must first sling a photo or video back to the original sender. Recipients have the choice to sling back or swipe the sender’s photo or video sling away.
Though this does foster back and forth communication, it does raise questions as to how younger users will react and utilize the app. The technology certainly is innovative and is available starting today in the United States market for iPhone 7 and both Jelly Bean and KitKat Android devices by going to www.sling.me.
The social network introduced one column pages last week and recently replaced its chat feature with messenger.
What do you think? Are you interested to try Slingshot or not?