For many writers and webpage designers, there is wide awareness of the controversy behind search engine optimized content. While the practices behind SEO can be beneficial, they can also be tedious.
Many clients ask writers to “write SEO optimized content” specifically for their website. While the question is posed, it is up to both the writer and the requester to ensure the validity of the content. SEO strategies are similar to that of a coloring book – staying inside the lines is the goal.
While the end result can look fantastic, it can also look terrible if you happen to scribble outside the lines or miss a portion of the picture. Content related directly to SEO can help a webpage gain higher ranking on Google and other search engines. It can also rank them significantly lower if the practices are misrepresented or not utilized correctly.
So how can you avoid Google penalizing you and enjoying the benefits of SEO content?
Tips for Avoiding Google Penalties
Depending on what type of content you have decided to write, the penalization codes vary. Newsletters, press releases, and general article content all go according to different rules and regulations on Google. Nevertheless, they can all abide by certain principles; just the degree will be different.
Tip 1: Avoid Clogging Articles with Keywords
A practice known as “keyword stuffing“, clogging your content with too many certain words and phrases can render your content almost useless to the search engines. Since keywords are advised, use them sparingly. It’s important to note, however, keyword density is a passe notion.
A practice that should be closely followed is coherency. If you find yourself forcing keywords into the article, then it will most likely be incoherent and will result in being penalized as well.
Tip 2: Never Submit Duplicate Content
For any webpage creator, originality is always the number one thing that should be desired. No matter how many times content is written about a certain topic, you should ensure that each piece of content has a different angle. If you can’t offer a different angle, never “spin” the article or plagiarize it.
When it comes to your content, it will be important to raise your level of quality in your content. Press releases should all contain different information and articles should all contain slightly different topic. Google will penalize your webpage if you are caught with duplicate content.
If you want news websites to resurface your article or press release, have them make a quick snippet of the content material and link back to the original content on your page.
Tip 3: To Link or Not to Link
For many, linking causes heavy debate. Varying on your content type, linking might assist you while, in other cases, it might penalize you.
For ordinary web copy content, using one external link per 100 words is considered best practice for SEO companies. They tend to give your page validity, especially if they backlink to high profile pages that are coherent with the article.
The same does not hold true for new releases though. News releases tend to hold a different weight in the Google ranking. No external links should be used in your news releases. In fact, “nofollow” links should be used so that Google processes your page correctly and does not assume you are trying to get one over on the system.
Tip 4: Add “No Follow” Links
As a direct correlation with tip number three, adding a “nofollow” link to news releases will be pertinent. Briefly described earlier, it should be noted that a “nofollow” link takes linked content and tells Google crawl bots not to visit the website you have linked.
When coding your content, adding “ref=”nofollow”” at the end of the hyperlink HTML code will ensure a “nofollow” is processed accordingly.
Tip 5: Anchor Text and Not Keywords
Assume that you want to link back to content that might be relatively unrelated to the article and, moreover, the keywords in your content.
Anchoring the links to the keyword, when they are irrelevant to it, will be viewed as “spam” by Google. Anchoring the generalized text around the keyword that can directly correlate with the link will remove the “spam” threat and rank your page higher.
If you feel you must anchor keywords to content that is unrelated, utilize tip four.
Optimize Your Content Coherently
Content optimized for the web can directly affect your webpage ranking. However, it is up to you to ensure the awareness you generate to your page is beneficial. Following certain practices can only benefit you while other practices can only deter you on Google.
Avoid penalization by “coloring in the lines” of your coloring book (your webpage in this case). Never allow poor practices be the reason behind why your webpages are not seen.