How to Increase Blog Content Social Shares

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Learn how to increase blog content social shares…

how to increase blog content social sharesSocial signals such as backlinks, provide an objective vote of confidence for a specific page or resource. It is unlikely that the social signals have surpassed backlinks in importance, but one thing is clear: it is no longer safe to ignore them. 

There are a few social signals in particular that you need to check. Facebook likes to your page or groups; Twitter followers connected with your name; tweets that mention your brand; and, Google+ circles and +1’s. This will change over time as social networks evolve, but as a rule of thumb, you want a powerful presence on all main social sites. To do this effectively, you’ll need to increase blog content social shares.

How to Increase Blog Content Social Shares

Much has been made of the fact that social media sites use the “nofollow” attribute, but Google still counts it when it comes to keeping track of social status. In other words, a social share is still an approval, even if it doesn’t affect SEO directly. Consider it this way, a brand with a lot of social media shares is likely to have a strong brand loyalty. This is something of a ‘chicken and egg’ situation in which a brand with average SEO, but with a very strong social following and useful blog content, can still rank.

Many businesses are publishing content as a way to build their audiences and increase traffic to their websites. However, they may not be getting everything they could from each piece of content they create. If you are serious about your content, then you also need to be serious about driving as much traffic to it (over social media) as possible. —kissmetrics.com

The reasoning behind this is that to have a brand with massive following, good conversion rates, repeat customers, positive reviews, and referrals. These factors indicate that the brand SEO will increase over time, and thus can Google may grant them the advantage of the doubt for awhile. Here are some useful tips on how to increase blog content social shares:

  • Blog regularly. A business blog is integral to your success. A blog gives you a good reason to create a regular, unique content, and it enables you to communicate with consumers on a daily basis. Also, a business blog gives you a space where you can tell your company’s story. This is essential in case you get hit by a negative SEO or smear campaign. Of course, it’s also the single most powerful SEO element. You can use Facebook’s comments API to connect directly to your blog, so comments on your blog will also appear on the social network. 
  • Create social media profiles. As stated, you must have social media pages on all major platforms, but you should also have pages on specialized sites like LinkedIn, Pinterest, and YouTube. The more niche sites will help increase your web surface area, and they will enhance brand credibility. If your budget permits, you can simply hire a social media manager to manage these accounts for you.
  • Integrate. You should share data from one social network to another as much as possible. For example, not only to share images on Pinterest, but, share them on Facebook too. Twitter is great for sharing information, but also include your LinkedIn groups as well.
  • Interact with influencers. Lastly, one of the most significant things you can do is to determine influencers are in your niche. Contact them on Twitter and start a relationship. Don’t directly market your products to them. Ask yourself, and let them understand why your content is different and helpful, but leave it at that. Do not be afraid to share their content, they might well reciprocate. 

Staying current on the social media marketing landscape is vital to your success. By creating holistic, original content and sharing it on social media, you increase brand awareness and grow your audience.

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Jessica Morrison

Jessica Morrison is a freelance writer from Columbus, Ohio who produces diverse content. She studied Mass Communications at the University of Wisconsin-Madison, completed her bachelor’s degree in Journalism and her doctorate in Communication Arts at the same institution.