Many website/blog owners experience a time when they are overwhelmed by writing new content or attempting to “refresh” old copy. Websites are largely static and as the Internet expands while the world changes technologically, old content must be updated to reflect current trends. In some instances, this is done as a result of customer feedback. Other times, it is necessary for building a new site. Then, there’s instances when an overhaul is warranted to reinvent an image.
Regardless of the situation, the task remains. And with time being a precious commodity, writing website/blog copy just isn’t a feasible use of resources. But there are more reasons than just time and effort:
It’s a fact that webpage visitors and blog readers don’t actually read every single word. Most often, they have arrived at a site as the result of keywords typed into a search engine. That means those keywords are important. Your website copy/blog content needs not only compelling but informative content that makes keywords readily available.
Writing Outside Your Box
The fact it’s your website or blog means you are too close to it to be objective. Whether you believe it has the best content or are critical of the current copy, you are not unbiased. Another set of eyes and an independent mind behind them can bring fresh prospective. It’s the way to see the forest for the trees.
A online copywriter approaches a project not only with fresh eyes but a sense of needing to be educated. In other words, an online content writer sees your website/blog as any other visitor would. This produces copy which is conversational yet fact-packed in tone—visitors come to a site for just that. Your content shouldn’t be an online infomercial. Sales pitches turn off readers but good information builds trust.
It isn’t just grammar, syntax and spelling. It’s also about digestion. Site visitors won’t cozy-up to big blocks of text. Instead, they’ll hit the back button. While there must be a flow, it has to be in digestible pieces. Breaks, lists and other arrangements make a page or post far more enjoyable while being easy on the eyes.
Content Today and Tomorrow
Sure, you may be able to crank out enough words to fill your pages or posts for the time being. But time moves on and the need for more copy is inevitable. Into the world of brainstorming and carpal tunnel you again must brave—it becomes an outright, burdensome chore. But copywriters work best in this environment, freeing you from cracking the dreaded dictionary and thesaurus.