How to Get More Business on LinkedIn

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Learn how to effectively get more business on LinkedIn…

get more business on LinkedInLinkedIn officially launched on May 5, 2003. By the first quarter of 2009, the business networking site accrued approximately 37 million users. It grew over 100 million users in the first quarter of 2011, reached in excess of 200 million users in the final quarter of 2012, and, expanded its user base from 364 million to 396 million from Q1 to Q4 in 2015. With such a wide and diverse global audience, businesses are using the professional platform to connect more and more. 

3 Ways to Get More Business on LinkedIn

While there are a number of creative ways to promote your business’ content, LinkedIn is presents a unique opportunity because of its proprietary format. It gives you the ability to project a professional image that establishes trust with others.

Social networks are not an optional channel for businesses anymore; they are a must have, and for small businesses, LinkedIn is one of the most important. LinkedIn allows you to provide authenticity and credibility to you and your business. LinkedIn users come with a professional mindset, so go ahead, market yourself and your business—they are interested in hearing from you. However, there are still some small businesses missing out on the power of LinkedIn for their business. —Hootsuite.com

LinkedIn can be a great social media platform for businesses and freelancers. It is a professional social media platform, giving you the chance to share your business credentials, experience, products and services, and be seen as an industry leader. Businesses can promote their brands, but they have to use the site effectively. Here are three tips to help you get more business on LinkedIn:

  1. Fully complete your profile. This will tell potential clients and customers who you are and what you offer. It’s an extension of your About Us page, showing just why you’re the best option compared to your competitors; after all, there will be plenty of others on the site. It’s not just about completing your profile, but optimizing it. These profiles can be found through search engines, so including search engine optimization is important. Think about the keywords individuals will search for a business like yours. They’re not looking for the owner of a business, but an expert in a particular profession or trade.
  2. Share your work samples. This is extremely important for freelancers and those who work within the creative industries. You can include links to blog posts you’ve written or graphic work you’ve done in the past. Potential clients or customers will look for quality, and will want to see an idea of what you can offer them.
  3. Give people a reason to connect directly with you. They’re not going to land straight on your profile in most cases, but on that short bio that appears in LinkedIn search results. That means you need an attention grabbing headline with a few keywords. Stand out from the others and people will come.

By fully completing your profile, sharing your work, you give people reason to connect and establish a relationship which can grow over time. As your network grows, more people outside your industry will see your brand and become familiar with it. This is especially true if you write and publish original content on Pulse, the site’s user-contributor channel read by millions.

How to Use LinkedIn Pulse to Get More Business

LinkedIn Pulse was originally designed in 2010 but given a complete overhaul last year. You have the chance to write and publish articles directly to the networking site, giving you the ability to build your brand and trust with others.

It’s time to use LinkedIn to get more business. When used effectively, you will find more potential clients and customers contact you on a daily basis.

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Alex Ingham

Alex is a full-time writer from the U.K. who blogs about search, social media, and content marketing. Her website can be found at: Alexandria-Ingham.com.