Some of the most eye-opening website load time statistics clearly demonstrate site speed isn’t just a user convenience, it’s a must for more conversions…
For a website to perform as a useful marketing tool, it must please visitors in many ways. Often, we think of aesthetics and ease of navigation when it comes to user experience. But, there’s more to it.
Important Website Load Time Statistics Infographic
The fact of the matter is, no amount of search engine optimization or SEO will cause higher conversion rates than a fully functional website. Sure, there’s a lot delivered through SEO, search engine marketing, and social media marketing, but in the end, if visitors become dissatisfied, all of those things are for naught.
When it comes to on-site factors for SEO, content marketing, and other inbound strategies, most people pay attention to structural elements and aesthetic elements. Structural elements include title tags and meta tags in the HTML code of your site, while aesthetic elements refer to things like design elements and word choices. These are all important, but they aren’t only things that are important for traffic and conversions. — Forbes.com (Source)
Site visitors not only expect, but demand with their actions, plenty of things. They want good visual appeal, easy navigation, on-demand information, smooth transactional experiences, and more. But, much of these depend on site speed.
As depicted in the above infographic, site performance is key to delivering good user experience. So, whether you’re launching a new website or entering into a total site redesign, you should know how important load time is to visitors. Here are some important website load time statistics to know about:
- Page views. For every second delay in load time, page views drop by 11 percent.
- Visitor satisfaction. For every second delay in load time, visitor satisfaction decreases by 16 percent.
- Conversion rates. For every second delay in load time, there are 7 percent fewer conversions.
- Bounce rate. A full 40 percent of visitors click away if a site takes more than 3 seconds to load.
- Site abandonment. Seventy-nine percent of dissatisfied page visitors will not return to a website.
Additionally, 47 percent of visitors actually expect a website to load in under 2 seconds.
These website load time statistics clearly show consumers of all kinds fully expect quick page loading. As a result, it’s necessary to audit your site periodically and monitor its performance to maintain good user experience.
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