Learn what your company can blog about and how to create great content…
You’ve probably heard and seen a lot about content marketing, the practice of creating blog articles and sharing them on social media. You might wonder just how effective this strategy is and if it’s really worthwhile.
One reason this form of marketing is so popular is because custom content creation is ranked as the single most effective SEO technique by 53 percent of businesses. In fact, once a company publishes between 21 and 54 blog posts, site traffic generation increases by up-to 30 percent.
What’s more, 70 percent of consumers learn about a company through content rather than ads, 82 percent of consumers enjoy reading relevant content from brands, and, 90 percent of consumers find custom content useful.
What can My Company Blog About?
Topics are often easy to come-up with, but, it’s the presentation which is most difficult. For instance, if you’re an attorney practicing personal injury, you know what topics to cover, however, how you present them is key. Of course, car accidents make a great topic, but, this is just too broad, the information must present a more specific scenario in order to be effective. The same holds true for trade service providers. An HVAC company can write about the money-saving measure of installing new controls, but, the content must contain specifics about employee comfort, productivity, and, increasing energy efficiency.
A blog allows your business to engage with current and potential customers in a direct, informal, no-pressure way. You can communicate the strengths of your product or service, your expertise and the breadth of your company’s experience in ways that traditional marketing and advertising don’t allow. This can help engender a better understanding of your company as well as inspire customer loyalty. —Entrepreneur.com
The truth of the matter is, you need to write content that speaks to your current and future customers. Think about what you offer and which questions are most often asked. This is where you’ll find the right topics, and, by explaining certain situations, you provide value that engages consumers and establishes trust. However, in order to achieve this, you’ll need an actionable strategy for your business blog; here are some helpful suggestions you can use:
- Think like your customers. When consumers search for information about a product or service, they’re not necessarily looking for a particular company. They want to know more about it before committing to buy. If you provide the information they are seeking, it builds trust and gives them a reason to contact you instead of another company.
- Write content that’s informative and useful. The web is content and information about practically anything can be found with a quick search. The trick is to develop a niche which provides answers about specifics. When you write content revolving around such details, it stands out from generic information.
- Make your blog posts shareable on social media. To make your blog posts more socially shareable, write specific-appeal titles, insert a relevant image, and include short but compelling “sound bite” sentences. These elements persuade readers to share with others which creates a larger and larger audience.
- Include statistics and other facts, when possible. Another essential component to make your blog posts better marketing tools is to include statistics and other facts. These demonstrate authority and tell readers you are in-the-know. What’s more, it proves you take pride and interest in your work.
In addition, there are other effective business blog elements which are necessary to make a company blog a useful marketing tool. When these are combined, you’ll have a powerful way to reach more customers. If you don’t have the time, it’s easy to get quality content to publish and share.
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|To generate more business online, companies need to regularly publish new, useful content.
Blogging is the single most cost-effective way to attract new customers
as consumers search for information about products and services.
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