February 22, 2020
Apple universal purchases

Apple Introduces Universal Purchases to Unify Services across Multiple Devices

Apple has finally enabled what’s known as universal purchases, allowing customers to access what they buy on multiple devices…

Catalyst apps by Apple were intended to bridge the gap between platforms like macOS and iOS. But, there’s still more to be done. Fortunately, Apple has taken yet another step toward unifying its many devices.

Apple Universal Purchases Sync iOS, macOS, iPadOS, tvOS, and watchOS

The new feature is quite a bit similar to the way Apple already offers universal iOS apps for its iPhone, iPad, Apple Watch, and tvOS platforms. In that, when customers buy an app, it then gives them access to it on all those platforms.

Developers still have the choice to distribute and sell variations of their software applications for different platforms. This, if they want to individually monetize their mac, iOS, and iPad versions of their programs.

Apple first introduced Catalyst apps with the release of macOS 10.15 Catalina earlier this year. This most recent move means that Apple is paving the way to allow its customers to buy apps just once rather than having to buy them again in order to use them on different devices.

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

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