Bing Ads Automated Google AdWords Campaign Import Sync Debuts

Microsoft just launched its Bing Ads automated Google AdWords campaign import sync, a helpful tool for businesses using both SEM platforms…

The new Bing Ads automated Google AdWords campaign import sync option is now live. Thus far, Google Import remains popular with advertisers and it’s improving with this neat feature. With this tool, business will no longer have to update ad copy, saving valuable time.

Bing Ads Automated Google AdWords Campaign Import Sync Rolls Out

Bing now allows its search engine marketing users to schedule imports. Any changes made within AdWords campaigns — such as ad copy, extensions, budgets, and more — are automatically updated in Bing Ads. Daily, weekly, and monthly scheduled imports are also available. 

Users can select from Import Options — like new ad groups, ad copy, keywords, budgets, keyword bids, location targeting, tracking, and more — additionally will automatically sync from Google AdWords to Bing Ads.

Screenshots of the new Bing Ads automated Google AdWords campaign import sync are available at Search Engine Land. Just last month, the search engine announced it is building Bing Ads bots to help users manage campaigns. In October of last year, Bing expanded text ads worldwide for further reach.

Owen E. Richason IV

Owen is blog content writer, SEO consultant, social media marketer, and website guy. His work has appeared in the Houston Chronicle, on Business.com, Tampa Bay Business and Financier, AOL and numerous other blogs and websites. is also a musician and is the founder of Groove Modes.