Bing Visual Search Rolls Out for Desktop Machines and Mobile Devices

A new Bing Visual Search feature comes to desktop and mobile devices, allowing users to search particular parts of images for related images…

Search engine Bing is introducing a new tool to help users find particular parts of images on desktop and mobile. Bing states users now fully expect search engines to automatically identify text query intent and return the most relevant results. Now, it is bringing visual search to the web.

Bing Visual Search Debuts on Desktop and Mobile

Bing Visual Search works by entering a query into the search box and selecting “Images.” In the results, users can select a particular image, which contains a magnifying glass. Clicking or tapping on it launches a selection tool to zoom-in on a particular object within the image. Doing so performs a “Related images” search, which contain that particular object.

“Let’s say you are looking for kitchen decoration inspiration, and an image attracted your attention. You click on a thumbnail result to get to the ‘Detail View’. You really like the overall décor, but you are particularly interested in that nice-looking chandelier. Would it be possible to see where you can get one just like that? With Bing Visual Search, now you can!” The Bing Team explains.

Bing Visual search screenshot
Credit: Bing
Bing Visual search screenshot
Credit: Bing

Bing states the visual search tool is in its infancy and expects to make improvements going forward. Additionally, app developers can build visual search into their products using Bing APIs.

“We’re constantly working to make the experience better. For example, you may soon notice that we will automatically help you pick objects without needing to draw a box, and provide other tools to help refine your search. We’re also continually focused on bringing the most comprehensive and highest quality visual search results.”

In May, a new Bing hotel search carousel rolled out. The company is currently rumored to work on integrating bots into search results.

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