An upcoming Chrome 71 deceptive site ad blocker will deal a big blow to properties which consistently deliver bad browsing experiences…
Practically everyone has encountered those fake system error messages. Or, been inundated with shady pop-ups and/or annoying redirects. But, some of those irritating experiences might soon be part of the past. Beginning this December, Chrome version 71 will block all ads on a “small number” of deceptive sites, according to team Chromium:
“Starting in December 2018, Chrome 71 will remove all ads on the small number of sites with persistent abusive experiences. Site owners can use the Abusive Experiences Report in their Google Search Console to see if their site contains any of these abusive experiences that need to be corrected or removed.”
However, Google won’t immediately yank the ads. Instead, the search engine will give suspect site owners 30 days to make the necessary changes to avoid penalties.
Google Chrome 71 Deceptive Site Ad Blocker Announced
Although it’s not a magic bullet, this will deliver better experiences, at least in some instances. After all, sites which employ such tactics heavily rely on them (or almost exclusively). Meaning, sites targeted by the tool are low-quality.
Google also provides more relief with granular user controls to disable the filter in the Chrome settings menu.