Smartphone addiction is on the rise, with a new survey by Deloitte showing American devices owners check them an astounding 14 billion times every day…
Smartphone addiction is a real thing. More real than anyone would probably care to admit. And, the digital phenomenon is only getting worse, according to a new study.
Deloitte 2018 Global Mobile Consumer Survey Reveals Rising Smartphone Addiction
Smartphone addiction is growing so much major tech companies are pushing out digital wellness tools. Companies like Google, Facebook, Instagram (which Facebook owns), and others are introducing new ways to curb the habit. But, Americans continue to spend more time on their handheld devices.
The latest survey reveals Americans now spend more time than ever on their smartphones. In fact, it’s up to 14 billion times per day. That averages out to 52 looks per user.
No small part of the reason is the fact more Americans rely on their devices as their primary form of online access. That number is now up to 20 percent. Younger users also help to account for such stunning figures. A full 94 percent smartphone penetration rate occurred this year among 18- to 24-year-olds.
“Across virtually all age groups, however, US consumers are viewing their smartphones more often than ever before,” the survey reports. “US smartphone owners now look at their phones an average of 52 times daily — an increase of about 6 percent over last year. As a result, 39 percent of US consumers think they use their smartphones too much. And, contrary to the common perception, 60 percent of 18- to 34-year-olds admit to smartphone overuse, the highest level of any age group. What’s more, 63 percent of US consumers report they’re trying to limit their smartphone usage — but only a little more than half of that percentage (32 percent) are succeeding in cutting back.”
Furthermore, smartphones continue to reign supreme in the device category. Over 80 percent of all smartphone owners have purchased a new device within the past two years. And, younger people, particularly those between the ages of 18 to 44, replace their phones more often.
“One major story remained unchanged from our previous survey. The smartphone’s position at the center of the mobile universe. The smartphone continues to reign supreme as consumers’ preferred device for most online actions, as well as for controlling and monitoring a host of daily activities.”