Managers and owners of desktop Facebook Pages can now go live with on the platform’s video streaming service directly through their PC web browsers…
The Facebook Live API now allows desktop Pages managers and owners stream live video, right from their web browsers. Previously, going live required a tablet or smartphone but now, creators are able to utilize the feature from desktop machines.
Desktop Facebook Pages Newly Equipped with Go Live Feature and More
Currently, the tool is only available to businesses and brands with Facebook Pages, it is not available to individuals. The update takes aim at YouTube, upping the ante in the ongoing Facebook, YouTube video fight. Desktop Facebook Pages live video serves as an alternative to YouTube, where creators regularly stream or record.
Prior to the update, only admins could access the live video tool, but now, Page administrators are able to designate “Live Contributors.” Others with access to live streaming include journalists, celebrities, politicians, and other highly followed figures with at least 5,000 subscribers.
Additionally, these individuals will gain access to live and pre-recorded video metrics. Facebook refers to these “lightweight insights,” which will include total minutes viewed, total view numbers, total engagements, and Profile followers total.
Furthermore, users are able to pin comments to the bottom of live streams. Also, permalinks are available and users may cross-post previous live videos to multiple pages. Recently, new Facebook Page post prompts launched, appearing at the top of the feed, below the header. In addition, the company is testing a feature allowing publishers to curate multiple articles within just one Instant Articles post.
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