ESPN+ is now showing pre-roll ads before shows, angering paying subscribers, even after promoting it as an ad-free experience…
ESPN+ customers are now being subjected to pre-roll ads before videos. The practice started at the beginning of the month. This, despite the fact one of the major selling points of the app was its ad-free environment.
ESPN Plus Pre-Roll Ads Appearing Despite Ad-Free Selling Point
The new ESPN+ pre-roll ads are — unsurprisingly — aggravating subscribers, who are leaving negative comments on the Google Play Store and Apple App Store.
Paying customers are angry, pointing out they’ve paid for what was sold as an ad-free platform. One person even suggests other customers might tolerate a 10-second skippable option.
ESPN president Jimmy Pitaro announced in August 2018 the network would probably explore new advertising capabilities in the future. Now, adverts are appearing on the sports streaming mobile app.
ESPN is owned by Disney and access to ESPN+ costs $4.99 per month. A Disney representative wrote, in-part, in a statement to The Verge:
“ESPN+ has always had advertising, including in live sports streams. We recently adapted the advertising experience and ESPN+ subscribers now also see targeted pre-roll ads in video clips across the ESPN digital environment.”