Facebook Forays Further into Artificial Intelligence through This Latest Acquisition in Visual Search

Grokstyle, a visual search startup, is now part of Facebook, following an acquisition which might find its way into Marketplace…

Facebook just bought another tech firm and the acquisition might help transform Marketplace, according to Bloomberg.

The company, named Grokstyle, developed a visual search technology which allows users to take a photo of a real-world object and then search for the same online. Pinterest already offers something similar, called Pinterest Lens.

Facebook Acquires Grokstyle, Visual Search Technology Startup

The Grokstyle technology could prove useful to a platform like Facebook Marketplace. There, it would serve users, looking to find a specific or similar item they capture in a snap. At the very least, it will help Facebook expand its AI efforts. 

Grostyle posted a message on its homepage, which in-part reads:

“We founded GrokStyle to reimagine the retail experience. We built state-of-the-art AI and visual search technology to help consumers readily find, explore, and decide on purchases. We partnered with major retailers, demonstrated revenue lift with our technology, and improved the lives of consumers across the globe. We are incredibly proud of what we have built — and believe we have only scratched the surface of what is possible with computer vision.”

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.