April 1, 2020
Facebook Comments GIFs

Facebook Comments GIFs Testing Starts this Week

Facebook comments GIFs testing will commence this week, providing support for services such as Giphy and Tenor, the social network confirms to TechCrunch…

The long-awaited Facebook comments GIFs support will start this week in a testing phase. For years, the leading social platform resisted GIF animations in its comments section as it believed these are too distracting. (Even  though it’s thought Facebook has GIF support for years.) The social giant is now reversing its long-held policy and will begin to support the media.

Facebook Comments GIFs begin Testing this Week

Facebook will only open the testing to a small percentage of its 1.87 billion users. But, it could become available to all users globally, if the test run proves successful.  

“Everyone loves a good GIF and we know that people want to be able to use them in comments. So we’re about to start testing the ability to add GIFs to comments and we’ll share more when we can, but for now we repeat that this is just a test,” the social company told TechCrunch.

Initially, the GIF support will include services like Giphy and Tenor, with no official word if this support will expand. However, it is known comments GIFs will work much like the same animations do on the Messenger platform. Just days ago, Facebook rolled out Messenger Message Reactions and Mentions.

In the test period, users are able to browse trending GIFs, as well as search for specific animations. But, this limited test applies just to the comments section and it is not available in the News Feed posts. Although, if successful, it is a possibility GIFs might come to posts. The company will need to modify its algorithms because the feed down-ranks “low quality memes” which probably include image macros (a GIF along with overlaid text).

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