A new Facebook Events app released by the social media company is its own dedicated portal to organically reach more local users…
An astounding 650 people actively use Facebook Events, or 100 million every day, but the social media giant seeks to expand these interactions. To that end, the company introduced a standalone Facebook Events app at the end of last week. Friday’s iOS is the first, with Android to soon follow.
Facebook Events App Debuts as a Standalone
Although the new Facebook Events app is a standalone, the feature continues to reside inside the core mobile application, so users will not have to download a separate app to access it.
Since its debut in 2005, Events is one of the most popular features on the platform. The company previously attempted to push it to the forefront in 2011, when it recommended local happenings. Then, in 2014, Facebook introduced new designs, as well as recommendations.
By 2015, Events reached 450 million users. This summer, human curators began suggesting Featured Events in major cities. “The core thesis behind this app is that if we build something for the people really eager to discover events, people will have a good time,” Facebook Events product manager Aditya Koolwal told TechCrunch.
The standalone Facebook Events app is simple to use, with intuitive search and other features. The company is now providing more geographical granularity, also recently launching Facebook Marketplace for local communities, just last week.
This is important because while there are a number of services users can create profiles, share content, and communicate with others, Facebook remains the only platform to see what friends are doing and join in. That’s invaluable to the company in terms of capturing and keeping market share and collecting unique user data points.
Thanks for taking a few moments of your time to read this; if you like this information, please share it with your friends!