Facebook Fake Live Video Crackdown Beings

A newly launched Facebook fake live video crackdown starts in earnest as the social network works to weed out supposed action video with static images…

Social giant Facebook is in the process of banning misleading Live videos. The company states it’s addition a section to its Live API Facebook Platform Policy which clearly warns, “Don’t use the API to publish only images (ex: don’t publish static, animated, or looping images), or to live-stream polls associated with unmoving or ambient broadcasts.”

Facebook Fake Live Video Crackdown Now Underway

Fake live videos are a growing problem on the social platform. Now, creator and brand videos violating the policy will experience downranking or reduced visibility in the News Feed. Publishers who repeatedly violate the policy might have restricted access to the Facebook Live feature.

Facebook fake live video example

Facebook states the reason for the new policy comes from user feedback. Back in January, the social network published a top 10 list of Live videos for 2016. Of those, half were not actually live, but rather featured polls and countdowns over a static background. Those surveyed reported such graphics-only content and static images unengaging and uninteresting.

The potential problem with fake live videos are users might grow more accustomed to the format. But since these are unappealing to users, actual live video will likely suffer and receive less engagement. The social media entity spent a substantial amount of time and money to develop and launch Facebook Live. So, it’s in the company’s best interest to protect the sanctity of the format.

Last week, Facebook announced it’s testing a new live audio feature, scheduled to roll out next year. The company likewise recently announced it is downranking links to low-quality web pages in the News Feed.

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