Facebook Groups Ads being Tested for New Revenue Stream

New Facebook Groups ads are in trial testing in Australia, Canada, Ireland, and New Zealand to explore another possible revenue stream for the social network…

Approximately 1 billion users engage Facebook Groups and now the social media giant is testing ads within the feature. Rather than drown the New Feed with more paid advertising, the platform is exploring marketing to Groups.

“We have started to test delivering ads to people in Facebook Groups, and will be evaluating the response before determining how we will move forward,” the company told TechCrunch.

New Facebook Groups Ads Now in Trial Testing by the Social Network

Facebook explains the ads will look just like News Feed ads and be targeted through Group topic, along with standard identity-based markers. The company estimates it will reach its maximum News Feed ad load during the middle of 2017, which causes it to create new revenue streams to keep its stock strong.

Groups are part of the social site’s first features, undergoing an overhaul in 2010. By 2014, Groups users grew to 500 million and became a standalone app. It’s doubled since that time, chiefly due to its hugely popular buy-and-sell Groups. About 450 million consumers now use these buy-and-sell groups monthly.

With such demonstrable activity and immense usership size, this presents an enormous opportunity to business that advertise on the platform. Facebook is also competing with sites like Craigslist, introducing Marketplace for local communities just last week. 

Recently, the company introduced new retailer measurement tools and ad options for small businesses. The social site also debuted a new Lookalike Audiences tool to allow businesses to target international users. Two other developments include a new standalone Events app and Shopify sites are now able to sell products directly through Messenger.

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