Facebook June Memories debut, the latest user calls-to-action collage, to combat context collapse, or a decline in original content broadcasting…
Social behemoth Facebook boasts an incredible 2 billion users, celebrating the new milestone with a Good Adds Up video campaign. But, it still struggles with what it internally calls “context collapse,” a decline in original content broadcasting.
Facebook June Memories Collage Rolls Out
In an effort to push back against less organic content, the social platform is upping the ante by introducing a slew of new user CTAs or calls-to-action, in an effort to encourage it MAUs or monthly active users to share more original content. Among these are Facebook Spring Memories, a relatively new sharing update (as pictured below), Highlights From This Week, and its roll out of more status update background colors.
Several months ago, Facebook introduced extra-large font for status updates under 35 characters in length. The company also changed its News Feed post ranking factors to encourage more original user content.
However, it appears the social network still continues to face a dichotomy — while it’s still growing, raising its MAUs from 1.86 billion in February to 1.94 billion, users are sharing less original content but are gradually more engaged. In other words, users are posting less but still spending more time on the social platform.
It’s unclear at this time if the social network will continue its streak of memories collages. But it seems likely given their overwhelming popularity.
Currently, the company is supporting third-party apps for a number of like uses. One example are the Facebook 4th of July profile picture frames, which are available at https://www.facebook.com/profilepicframes on the native app, as well as desktop and the mobile web.