Facebook News Feed local news prioritization is the next change to the social network, in an attempt to emphasize community rather than divisive issues…
Facebook is ready to change-up the News Feed yet again. Only a couple of weeks ago, the social network announced it would begin to surface posts from family and friends over publisher and brand content in the News Feed. Now, it’s going to somewhat reverse that decision. Soon, Facebook will promote local news over national news.
Facebook News Feed Local News Prioritization Coming Soon
The latest change is just one more in a long list. CEO Mark Zuckerberg states he learned through a fact-finding trip around the United States people preferred more local news. And, less on controversial issues.
“Many people told me they thought that if we could turn down the temperature on the more divisive issues and instead focus on concrete local issues, then we’d all make more progress together. Local news helps build community — both on and offline. It’s an important part of making sure the time we all spend on Facebook is valuable,” Zuckerberg explains.
The change will first appear in the U.S. It will debut as a work-in-progress while the company learns more about how to curate hyperlocal news and its sources. Facebook states it identifies local publishers based on clicks in a tight geographical area. So, if a user follows a particular local publisher, that news outlet will likely be more prominently placed in the News Feed.
“This update may not capture all small or niche-interest publishers at first, but we are working to improve precision and coverage over time. All of our work to reduce false news, misinformation, clickbait, sensationalism and inauthentic accounts still applies,” the company wrote in a blog post.