Facebook search ads will run in as a test in both search results and in Marketplace search, the social corporation has announced…
Social media juggernaut Facebook has announced it will test ads in search results for queries. The ads will appear in both the main search portal and in Marketplace search.
Facebook Search Ads Test Begins in Search and Marketplace Results
Search results are amazingly one yet untapped area where the social site surprisingly hasn’t monetized. But, apparently, the time has come to sell ads in this part of the interface. It’s also following a general trend of advertisers redirecting more of their budgets to Instagram — which Facebook owns.
For now, the new Facebook search ads will only apply to automotive and retail. However, if it proves worthwhile, Facebook will open the program up to include more types of search.
Facebook product manager Zoheb Hajiyani says about the trial run:
“We’re running a small test to place ads in Facebook search results, and we’ll be evaluating whether these ads are beneficial for people and businesses before deciding whether to expand it.”
Test participants can select “Search Results” as a placement option when buying ads for the primary search portal, as well as Marketplace. Although, at this time, advertisers cannot select specific keywords or phrases to target. But, these restrictions might well change in the future.