A new Facebook status update timeline background color ‘Try It Now’ prompt now appears below friends’ posts, indicating the feature isn’t yet widely used…
In December of last year, Facebook introduced status update background colors. “We’re rolling out a change to help people make their text posts more visual. Starting today, people can update the background color of their text-only posts,” a company spokesperson wrote.
Facebook Status Update Timeline Background Color ‘Try It Now’ Prompt Pops Up
The reason to make text-only posts more visually appealing is the social network’s marked decline in organic sharing. Suffering from a steep fall in “original content broadcasting” or “context collapse,” the company launched the feature to encourage more sharing. Now, the social platform is prompting people to use the background color feature with a “Try this background in your post” prompt, as seen below:
Clicking or tapping on the “Try It” button launches a new post, with the pre-selected background color appearing. Users also have the option in the new post to include images, video, and location. Also, users can tag friends and/or add activities to their posts. Facebook now pre-selects colors for new organic posts, instead of defaulting to the white background color:
This prominent placement strongly indicates the feature isn’t widely used by the network’s 1.7 billion users. Along with the change is a new Go Live and Slideshow option for original posts.
Overall, original user posts were down 21 percent in a year-over-year comparison as of mid-2015. Original broadcast sharing also fell by 15 percent in another year-over-year comparison as of April of last year. It’s known the trend of sharing third-party content is on the rise, however, users are not sharing organically at the same rate, Adam Mosseri, VP of News at Facebook told TechCrunch last year.