Threads is Facebook’s Latest Attempt to Mimic Snapchat with an Instagram Camera-Focused Standalone App

Facebook introduces Threads, a camera-centric messaging, standalone app for Instagram, representing yet another Snapchat clone…

It’s happened once again. Facebook has rolled out yet another copy of Snapchat with its new standalone Instagram app called Threads.

Facebook Threads Instagram Camera-Focused Standalone App Debuts

Threads is a camera-oriented messaging app that allows users to quickly share status updates with photos and videos. Robby Stein, Director of Product for Instagram writes:

“For your smaller circle of friends, we saw the need to stay more connected throughout the day, so you can communicate what you’re doing and how you’re feeling through photos and videos. That’s why we built Threads, a new way to message with close friends in a dedicated, private space.”

Unsurprisingly, the new app takes several elements from competitor Snapchat. It’s another copy, of which Facebook has a long history. For instance, the social network introduced Poke about seven years ago in 2010. It did the same again in 2014 with Slingshot and once more with Direct in 2017. (The latter shut down in May.)

Bill Boyles

Bill is a freelance writer who covers a wide range of topics, including apps, social media, and search.