Facebook to Soon Purge News Feed Video Clickbait

Facebook News Feed video clickbait still plagues the social network but that will change as the company tweaks its algorithms to identify and remove it…

Facebook just announced a more aggressive campaign against video clickbait showing up in the News Feed. Targeted posts include those which display a fake play button and videos of static images.

Facebook News Feed Video Clickbait Crackdown to Launch Soon

Currently, the Facebook News Feed algorithm actively promotes video, particularly long ones, over images and text. Spammers exploit this by posting video clickbait, which takes unwitting users to low-quality web pages and sites with malicious ads. 

“Publishers that rely on these intentionally deceptive practices should expect the distribution of those clickbait stories to markedly decrease. Most Pages won’t see significant changes to their distribution in News Feed,” Facebook engineers Baraa Hamodi, Zahir Bokhari, and Yun Zhang, wrote in a blog post.

Facebook News Feed video clickbait example
Credit: Facebook

Video clickbait has long proven problematic for many social media platforms. And, back in May, Facebook updated its News Feed algorithm to reduce it. Needless to note, clickbait undermines UX or user experience and the social network states it’s aware of this negative effect.

“People want to see accurate information on Facebook, and so do we. When people click on an image in their News Feed featuring a play button, they expect a video to start playing. Spammers often use fake play buttons to trick people into clicking links to low quality websites.”

Facebook explains publishers who rely on such deceptive tactics should experience a marked reduction in News Feed distribution. However, legitimate Pages will not see any significant changes in their post distribution.

Facebook will begin implementing the changes in the coming weeks, demoting posts featuring fake play buttons and static images disguised as videos.

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Owen E. Richason IV

Covers social media, apps, search and like news. History buff, movie and theme park lover. Blessed dad and husband. Owen is also a musician and is the founder of Groove Modes.