Facebook Announces Changes to How it Ranks Video

Facebook has announced via a blog post, changes to how it ranks videos on the platform, explaining the three key performance factors…

Video is a huge part of social media. In fact, Facebook and other social sites promote it over predominately text posts and even above image updates.

Yesterday, David Miller, Product Management Director at Facebook, announced the company is changing it video ranking policies.

Facebook Video Ranking Update Changes Announced

Miller states Facebook wants media companies to get the most out of their videos and will do so through three changes: loyalty and intent, video and viewing duration, and originality.

Miller says these aren’t new factors but the social network will put more focus on them in the future:

  • “Loyalty and intent: Intent and repeat viewership are important factors we consider when surfacing videos to people in News Feed. Going forward, we will add more weight in ranking to videos that people seek out and return to week after week.
  • Video and viewing duration: As we’ve shared in the past, it’s important to ensure that videos capture viewers’ attention for at least one minute. We will add more weight in ranking to videos that keep people engaged, especially on videos that are at least three minutes long.
  • Originality: Last year we announced that we would limit distribution for unoriginal or repurposed content from other sources with limited or immaterial added value — as well as demote video content from Pages that are involved in sharing schemes. We will more strongly limit distribution and monetization for this kind of content.”

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.