Gmail iOS is Now Using AI to Notify Recipients of High Priority Messages

Gmail iOS high-priority notifications are now an option for the mobiie app, identifying important messages through the use of AI…

Google is thinking about how many messages most people receive. We’re all accustomed to multiple emails daily. But, there’s only so much time in a day. But now, Big G is trying to wrangle in the number. Google has announced it’s making high-priority notifications available on Gmail iOS. (The feature is also “coming soon” to Android.)

Gmail iOS High Priority Notifications Now Available

The latest iOS version of Gmail uses AI or artificial intelligence to identify the most important messages arriving in the inbox. Meaning, users can now switch off notifications for less important stuff. Here’s what Google wrote about it, quoted directly from the G Suite Updates blog:

“Notifications are only useful if you have time to read them—and if you’re being notified hundreds of times a day, chances are, you don’t. That’s why we’re introducing a feature that alerts you only when important emails land in your Gmail inbox, so you know when your attention is really required.

These notifications leverage Gmail’s machine learning and artificial intelligence capabilities to identify messages you may want to read first.”

What’s most interesting is the feature is debuting in iOS first, instead of Android. But, it’s currently rolling out and users who don’t see it right away will see it in the next couple of days. 

To turn high-priority notifications on, simply go to Settings > Notifications > High priority only. Here’s a screenshot:

gmail ios high-priority notifications screenshot
Credit: Google

This is yet another useful feature incorporated into Gmail. The messaging platform recently began to “nudge” users with friendly reminders to reply to messages. It also brought Smart Compose, a take off of Smart Reply, to the email client in May. This is a predictive text tool, which suggests sentences when composing email.

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