Google Android RCS Chat is already partnered up with 55 big carriers and 11 well-known OEMs, setting a new standard for messaging…
About 8 trillion texts are sent every year. But, the traditional standard for these quick communications is changing. Google is fixing its SMS experience on Android devices as it “pauses” its investment into Allo. Instead, the focus will move to Android Messages and RCS or Rich Communications Services.
Google Android RCS Chat Messaging coming Soon
For those who haven’t yet heard, SMS is the past and RCS is the future. SMS doesn’t support read receipts, group messaging features, or animations. What’s more, SMS is limited to 160 characters and it doesn’t work where signals are unavailable. RCS is already familiar to a whole lot of folks (think Facebook Messenger or iMessage).
Now, Google is set to bring the newest experience to message with “Chat.” The search powerhouse has already teamed up with 55 carriers, including AT&T, Verizon, Sprint, T-Mobile, and more. And, it’s working with 11 OEMs, which include Samsung, LG, HTC, Huawei, Asus, and others.
One reason for the push is due to the failure of Allo. The new head of the communications group at Google, Anil Sabharwal, said, “The product as a whole has not achieved the level of traction we’d hoped for. […] We set out to build this thing, that it [would be] a product that we would get hundreds of millions of people to get excited about and use. And where we are, we’re not feeling like we’re on that trajectory.”
The change won’t exactly excite the millions of WhatsApp, Telegram, or Signal users because it’s essentially a familiar experience. But, it’s another step away from SMS’s limits.