Google Chrome will Learn Users’ Preferences when It Comes to Autoplay

The search giant just announced a new change to Google Chrome autoplay, which will now learn users’ preferences to provide better browsing experiences…

Google understands people use its desktop Chrome browser for many reasons. It not only serves as a portal to the web, it’s also a television, streaming utility, phone, and even a jukebox. Today, the Chrome team announced its browser will now begin to learn user preferences for media.

Google Chrome Autoplay Preferences Announced

John Pallett, Product Manager and Media Muter, of the Google Chrome team explains the company is definitely aware of how clicking on a link which immediately starts auto-playing media, isn’t always desired. Pallett states these experiences causes people to pause, mute, or close tabs within just 6 seconds. So, the company is bringing tighter controls to the Chrome browser using previous session history or by pre-vetting sites:

“Chrome does this by learning your preferences. If you don’t have browsing history, Chrome allows autoplay for over 1,000 sites where we see that the highest percentage of visitors play media with sound. As you browse the web, that list changes as Chrome learns and enables autoplay on sites where you play media with sound during most of your visits, and disables it on sites where you don’t. This way, Chrome gives you a personalized, predictable browsing experience.”

Pallett explains that as users “teach” Chrome, it will become less and less necessary to manually start media play. Furthermore, doing this will block about 50 percent of unwanted autoplays. The update is now available in the latest version of Chrome (version 66).

Owen E. Richason IV

Owen is blog content writer, SEO consultant, social media marketer, and website guy. His work has appeared in the Houston Chronicle, on Business.com, Tampa Bay Business and Financier, AOL and numerous other blogs and websites. is also a musician and is the founder of Groove Modes.