Google has announced on its Ads Blog, the company will make more branding opportunities available through its new program, Discovery ads…
The Google app, formerly known as Google Discover, began surfacing ad content in users’ feeds back in May of last year. Now, it will place ads in the Discover Feed.
Google Discover Ads Confirmed in Official Announcement
Since Google is big into the advertisement business, this isn’t a huge surprise. The search giant obviously will insert ads into any place it can.
Soon (if not already), users will see a green ad icon, alerting people to paid content. Some users have previously seen these in-action. But, in the not-too-distant future, there will be many more.
Even though the new product is called Discovery ads, it won’t be limited to the Google Discover interface. Instead, it will also surface in traditional search, on YouTube, along with the Promotion and Social tabs inside Gmail.
Prabhakar Raghavan, SVP, Google Ads & Commerce, writes:
“Today, we’re introducing Discovery ads. Rolling out to all advertisers globally later this year, Discovery ads are a new way to reach people across Google properties in the moments when they’re open to discovering your products and services.”