Google might Get Hit with More Legal Action in the US, Europe, Over its Location Tracking Practices

The Google location tracking practice has stirred up even more trouble for the company as it now faces possible legal action in the US and Europe…

Back in August, it was first learned both Android and iOS users are actively tracked by Google, even those who have manually opted out of location tracking.

The revelation came after a graduate researcher noticed her Android device keeping tabs on her movements in spite of the fact she turned Location Sharing off.

Google Location Tracking Legal Troubles continue in the United States and Europe

The news triggered a lawsuit over the practice, filed in a San Francisco federal court. Now, news agency Reuters reports the following:

“Consumer agencies in the Netherlands, Poland and five other European Union countries asked privacy regulators on Tuesday to take action against Google for allegedly tracking the movements of millions of users in breach of the bloc’s new privacy law […]

Consumer lobby the European Consumer Organisation (BEUC) alleges that Google uses various methods to encourage users to enable the settings ‘location history’ and ‘web and app activity’ which are integrated into all Google user accounts.

“These unfair practices leave consumers in the dark about the use of their personal data,” BEUC, speaking on behalf of the countries’ consumer groups, said.

“These practices are not compliant with the General Data Protection Regulation (GDPR), as Google lacks a valid legal ground for processing the data in question. In particular, the report shows that users’ consent provided under these circumstances is not freely given,” it said.”

While iOS users can disable the tool, Android owners can’t do the same. Google says it’s fully aware of the report and would look into possible changes to the practice.

Bill Boyles

Bill is a freelance writer who covers a wide range of topics, including apps, social media, and search.