A new Google mobile search redesign is about to hit devices, with some notable changes, which will later come to desktop, as well…
Google is bringing a new experience to its mobile search results. The makeover starts rolling out today. Now, when people enter queries on mobile devices, they’ll see the website names and logo at the top.
“With this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for.”
Additionally, if ads accompany the SERP or search engine results page, the disclaimer will no longer appear in green, but black font.
Google Mobile Search Redesign Announced
With this new format, Google can easily add new actions to the SERP. For instance, it can display movie tickets, podcasts, and more.
The ongoing goal, Google states in a blog post, is to make it easier for people to identify the site providing information:
“Over the years, the amount and format of information available on the web has changed drastically—from the proliferation of images and video, to the availability of 3D objects you can now view in AR.”
The changes will first arrive on mobile with desktop to follow.