People have reported seeing competitor ads right by local business profiles on Google, appearing through Local Campaigns…
Google is in the advertising business and is in the process of ramping its local search monetization stream.
Two years ago, in early 2017, the search giant introduced local search ads. This placed ads within local packs, as well as in the local Knowledge Panels. Now, it might be displaying competitor ads alongside local business profiles.
Google Now Displaying Competitor Ads Alongside Local Business Profiles
Ben Fisher has posted a screenshot over on Twitter (see below), which shows the practice. Although, others can’t duplicate the results.
Meanwhile, the team over at Search Engine Land reached out to Google to ask about this development. More importantly, businesses can’t pay to remove competitor ads.
Obviously, local businesses aren’t happy about this becoming a widespread reality. And, it will probably confuse consumers who encounter them.
GMB Ad In-Listing Spotted in the Wild. Check this out! There is an ad for a Honda dealership on a Doge dealerships GMB Listing.
— Ben Fisher (@TheSocialDude) August 21, 2019