February 17, 2020
Google Penguin penalties

Google Penguin Penalties being Removed from Previous Updates

Sites previously hit with Google Penguin penalties as a result of old algorithm updates are now experiencing recovery, the search engine confirms…

As Google Penguin 4.0 rolls out, we now learn websites previously penalized by earlier algorithm updates of the signal are entering recovery. It’s the answer many people were waiting to hear — particularly those who experienced penalization.

Built to combat ranking manipulation, the latest iteration of Penguin now resides inside the company’s core search algorithm. This large change accompanies another huge development — the signal also runs in real-time.

Web Properties Struck with Previous Google Penguin Penalties Currently Recovering Now

First introduced in April 2012, Penguin works to detect artificial inbound links other signals cannot identify. Webmaster Trends Analyst Gary Illyes, confirmed on Twitter removal of Penguin penalties from previous iterations, “…it’s happening as we speak.” Illyes adds penalty lifting will take just a few days to finish.


Although penalty removal is underway, a site’s ranking won’t automatically recover. Penguin specifically devalues bad inbound links; so, those must also be removed or disavowed. This means sites which have only worked to remove or disavow bad links will not necessarily see organic ranking improvements. But websites that have removed or disavowed bad links while building good links, will likely experience a positive change.

The company is serious about filtering poor quality content and spam from its SERP or search engine results page. Recently, Google search results deindexing reached 1.75 billion sites and continues to remove more. At the beginning of the month, various SEO firms reported two algorithm update activities.

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