See Popular Musician Posts Right on the Google SERP

Posts on Google is now open to select musicians, previously limited to other celebrities, politicians, sports teams, museums, and local businesses…

Kygo, Lorde, Steve Aoki, Sia, Son Little, Sofi Tukker, and Shakira, can now post directly to the Google SERP or search engine results page. Today, Google opened the platform to more entertainers, formerly limited to local businesses, politicians, sports organizations, and more. It’s called Posts on Google and it’s a great way to get out information quickly through the search results page. 

“Today we’re making an update that puts your favorite musicians center stage on Search. The next time you’re wondering about Lorde’s upcoming tour dates or Steve Aoki’s new music video, you can hear the update directly from them—plus Sia, Son Little, Sofi Tukker,Shakira, and Kygo—through a post in Search.”

Google Posts Now Open to More Musicians

The search giant tested the feature over the course of the last year. So, when people search for certain entertainers, they’ll see personal updates from those famous individuals. These can include text, images, videos, GIFs, as well as outbound links to other sites.

Up until now, Google required an application with a vetting process to provide access to the publishing tool. Now, that is more streamlined. Musicians who want access can simply conduct a vanity search and then find a link within the Knowledge Panel to sign up. (If the link doesn’t appear, that means it’s not available at this time.)

This likely marks another step toward opening the feature up to more high-profile people.

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