Google Reports Taking Down 2.3 Billion ‘Bad Ads’ and 1 Million Ad Accounts in 2018

The latest Google bad ads report reveals the search giant took down 2.3 billion ‘bad ads,’ as well as deleted 1 million ad accounts, last year…

Throughout last year, Google removed 2.3 billion “bad ads,” according to its own annual report for policy violations. This represents nearly one million fewer ads it removed in 2017. But, the number of advertiser accounts terminated by the search giant almost doubled from the year prior.

Google Removed 2.3 Billion Bad Ads and I Million Ad Accounts in 2018

Google states it did target certain industries, including for-profit bail bond services, addiction treatment centers, third-party tech support, ticket resellers, cryptocurrency, as well as local service providers, such as garage door repair.

Approximately 734,000 publishers and app developers were removed from Google’s network. Plus, there were also ads removed from 1.5 million apps.

Furthermore, Google, which previously revealed its ability to remove ads from single web pages instead of entire sites, did just that to over 27 million pages in 2018.

“Google has a crucial stake in a healthy and sustainable digital advertising ecosystem—something we’ve worked to enable for nearly 20 years. Every day, we invest significant team hours and technological resources in protecting the users, advertisers and publishers that make the internet so useful.”

In 2017, Google took down ads on approximately 1.2 million pages, removed ads from 22,000 mobile apps, along with 15,000 websites for policy violations.

Bill Boyles

Bill is a freelance writer who covers a wide range of topics, including apps, social media, and search.