Google Latest take on Online Shopping goes Live in the US

Google has refreshed Google Shopping, a competitor to adversary Amazon, with emphasis on low prices and personalized, omnichannel recommendations…

Search giant Google has released its latest version of Google Shopping in the United States. The new interface is designed to go directly up against rival Amazon.

Google Rolls Out Google Shopping Redesign in the US

Two of the most prominent changes is the “Buy on Google” call-to-action and the persistent shopping cart.

Google also touts its ability to find the lowest prices on behalf of consumers. (There’s also a price-tracking tool, which notifies shoppers when the prices of items drop.) Additionally, Google offers personalized, omnichannel recommendations.

Surojit Chatterjee Vice President of Product Management for Shopping writes the following:

“The redesigned Google Shopping experience is now available in the U.S. across mobile and desktop. With information from thousands of stores in one place, you can discover and compare millions of products, and find the best prices and places to buy online or from a store nearby. The new homepage is personalized so you see useful product suggestions, as well as sections that help you reorder common items or continue your shopping research. And when you’re ready to buy, you can choose to purchase online, at a nearby store, or directly from retailers on Google.”

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.