Google Officially Releases its Speed Update to Punish Slow Loading Sites

The Google Speed Update, first announced by the search engine in January, is now rolling out to all users, aiming to hit the slowest sites…

Back in January, Google announced it would apply a “Speed Update,” already integrated for desktop, to the mobile web. The search engine explained it will “only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page.”

Google Speed Update Now Rolling Out

Today, Google posted a quick update to that same blog post which simply states, “The Speed Update is now rolling out for all users.” It’s important to note, this isn’t a new algorithm. As mentioned above, it already exists on the web but now, it’s being applied to mobile sites.

Google further states the mobile Speed Update might not even impact slow pages with superior content. “The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.” Therefore, the search engine expects the signal to only apply to a tiny percentage of searches.

So, what qualifies as fast and what’s considered slow? While Google does not provide specifications, it says it uses several metrics to determine speed. Google suggests visiting its Chrome User Experience report, along with using its Lighthouse tool, as well as its PageSpeed Insights tool.

Read the official Speed Update announcement here.

Owen E. Richason IV

Owen is blog content writer, SEO consultant, social media marketer, and website guy. His work has appeared in the Houston Chronicle, on Business.com, Tampa Bay Business and Financier, AOL and numerous other blogs and websites. is also a musician and is the founder of Groove Modes.