Google Reveals a New TLD .App

Google has rolled out a new TLD or Top Level Domain, simply called “.app,” a more secure platform with an Early Access Program…

Google today launched a new TLD, .app, specifically designed for apps and application developers. The search engine lists numerous benefits to using an .app domain, including it’s easy for people to remember and as a landing page for for download links.

Google TLD .App Introduced

Google also notes its security advantages:

“A key benefit of the .app domain is that security is built in—for you and your users. The big difference is that HTTPS is required to connect to all .app websites, helping protect against ad malware and tracking injection by ISPs, in addition to safeguarding against spying on open WiFi networks. Because .app will be the first TLD with enforced security made available for general registration, it’s helping move the web to an HTTPS-everywhere future in a big way.”

The Early Access Program starts today and runs through May 7th. Thereafter, the new .app TLD will become available to the general public.

Owen E. Richason IV

Owen is blog content writer, SEO consultant, social media marketer, and website guy. His work has appeared in the Houston Chronicle, on, Tampa Bay Business and Financier, AOL and numerous other blogs and websites. is also a musician and is the founder of Groove Modes.