Google will Bring ‘WWW’ Back to Chrome due to a Flurry of User Complaints

Google Chrome ‘WWW’ URLs, currently do not appear in the web address bar but the new way isn’t very popular with users, so, they’re being brought back…

Well, that didn’t take very long. Google dropped the “www” and “m” subdomain in the Chrome address bar with its latest iteration, version 69. Turns out, users don’t like it and many complained. As a result, the search engine will return them — sort of.

Google to Reinstate Chrome WWW URLs after User Complaints

Google ditched the familiar “www” and “m” in the Chrome address bar. It was originally supposed to serve as a new way of browsing the internet. Instead, users expressed their displeasure with the move. One chief complaint being it makes user more susceptible to phishing threats. So, Google release the following statement:

“In Chrome M69, we rolled out a change to hide special-case subdomains ‘www’ and ‘m’ in the Chrome omnibox. After receiving community feedback about these changes, we have decided to roll back these changes in M69 on Chrome for Desktop and Android.”

However, this about-face is only temporary. The search giant will continue the practice when it releases Chrome version 70, again hiding “www” subdomains. But, it won’t do so for “m” subdomains:

“In M70, we plan to re-ship an adjusted version: we will elide ‘www’ but not ‘m.’ We are not going to elide ‘m’ in M70 because we found large sites that have a user-controlled ‘m’ subdomain. There is more community consensus that sites should not allow the ‘www’ subdomain to be user controlled.”

Google states it plans to discuss the situation with standards bodies. And, will also reach out to users for their input, as well.

Owen E. Richason IV

Owen is blog content writer, SEO consultant, social media marketer, and website guy. His work has appeared in the Houston Chronicle, on Business.com, Tampa Bay Business and Financier, AOL and numerous other blogs and websites. is also a musician and is the founder of Groove Modes.