SEO basics are the most beneficial to websites, focusing on fundamentals, says Gary Illyes, Google Webmaster Trends Analyst…
If there’s one thing that’s constant with Google, it’s change. And, if there’s one thing that’s consistent with Google, it’s sticking to the fundamentals.
At least, that’s the inevitable takeaway from a recent AMA or Ask Me Anything on Reddit, courtesy of Gary Illyes, a Google Webmaster Trends Analyst.
Google Webmaster Trends Analyst Gary Illyes Urges SEOs to Get Back to Basics
Illyes explained in the exchange the hreflang attribute isn’t a ranking signal but it will probably result in more targeted traffic:
“You will NOT receive a ranking benefit per se, at least not in the internal sense of the term. What you will receive is more targeted traffic.”
Additionally, Illyes advised SEO professionals to put their focus on the basics:
“i really wish SEOs went back to the basics (i.e. MAKE THAT DAMN SITE CRAWLABLE) instead of focusing on silly updates and made up terms by the rank trackers, and that they talked more with the developers of the website once done with the first part of this sentence.”
If that’s not explicit enough, Illyes went on to take a shot at rank tracking tools and industry nomenclature:
“I would love if you didn’t focus that much on links and made up terms like link velocity.”
Google continues to reiterate time and again, best practices demand quality content and sticking with the basics of SEO.