The reason those super-annoying robocalls keep coming day after day comes down to one simple consumer behavior, data shows…
Approximately 48 billion robocalls went out during 2018, according to YouMail, a company which makes mobile blocking apps. This represents an increase of 57 percent from 2017.
Data Reveals Why Robocalls Work
The sheer volume of robocalls is mind-boggling. Just between January and April of this year, about 20 billion automated calls went out to consumers. Of those, nearly half were scam-related.
Right now, the average American receives 150 robocalls per year, with some getting as many as 16 to 20 per day.
While bogus calls do account for a good percentage of all automated calls, 60 percent are legitimate. These include appointment reminders, flight delay notices, and the like.
And, this is precisely what makes robocalls work — people answer.
How Scammers Manipulate Caller ID to Fool Consumers
Neighborhood spoofing has a lot to do with tricking people into picking up. In fact, just 18 percent of consumers will take calls from toll-free numbers.
However, 59 percent are more likely to answer calls appearing to be from a local area code. Also, 44 percent are more likely to take calls from area codes where family or friends live.
And, over a third, or 36 percent, are more likely to answer calls with a local area code and prefix.
But, just scammers take it even further. A recent report from the AARP Fraud Watch Network reveals while promising rewards might increase the chances of people giving up personal information, calls involving negative consequences are even more likely to cause people to divulge personal information.
While 42 percent reported being more prone to providing personal details for rewards, 51 percent said they’d engage more if calls involved negative consequences or fear-based messages. So, calls warning of possible jail time or compromising personal data work best.