July 7, 2020
Hulu ad-free television episodes

Hulu Now lets Binge Watchers View (Some) Television Episodes without Ads

Hulu now lets television show binge watchers see some episodes without ads but there’s a small catch to enjoy the ad-free experience…

Streaming service Hulu is very well aware a good percentage of its viewers watch TV episodes back-to-back. So, it’s rewarding their binging habits by giving them ad-free content. Of course, there’s a caveat but it’s still a net plus for those who don’t want to sign up for the $12 per month plan.

Hulu Introduces Ad-Free Television Episodes for Binge Watchers

Hulu now lets viewers see TV episodes without ad interruptions. Here’s the catch — viewers must first watch at least two episodes, complete with ads, then the third will play, after a pre-roll ad, obviously.

Hulu is using machine learning to determine when viewers are most likely to go on a marathon watching spree. It sends “contextually relevant messaging” acknowledging long viewing sessions. Upon reaching the third episode, it will either play the next in-line without running ads or will display a special offer from one of its sponsors.

Right now, only a limited group of advertisers have signed onto the new format, including Georgia-Pacific, Kellogg’s. and Maker’s Mark. If successful, more will surely follow and that presents a win-win scenario.

Savannah Marie

Savannah Marie loves writing and all things social media. She writes on a variety of topics, from social media to health and wellness to travel and all points in between! She is the lead writer and creator of Mixios and blogs with style and a one of a kind voice.

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