Instagram inauthentic activity, which include fake profiles, phony likes, made-up comments, phantom followers, are all in the cross-hairs…
Instagram Inauthentic Activity Crackdown Underway
More particularly, the platform is setting its focus on third-party apps which cheat the system. These generate fake likes, comments, followers, and even help to facilitate creating more user engagement.
Instagram says it’s built machine learning tools to help it identify and delete such activity.
Of course, none of this nefarious behavior is new to the social property. Like its parent, Facebook and rival Twitter, fake accounts and machine-generated activities are a real problem.
Here’s the relevant part of the announcement, quoted directly from the Instagram press blog: