Instagram Steps-Up its Crackdown on Fake Accounts, Likes, Follows, and Comments

Instagram inauthentic activity, which include fake profiles, phony likes, made-up comments, phantom followers, are all in the cross-hairs…

Facebook subsidiary social site Instagram has posted an announcement, declaring it’s cracking down on “inauthentic activity.”

Instagram Inauthentic Activity Crackdown Underway

More particularly, the platform is setting its focus on third-party apps which cheat the system. These generate fake likes, comments, followers, and even help to facilitate creating more user engagement.

Instagram says it’s built machine learning tools to help it identify and delete such activity.

Of course, none of this nefarious behavior is new to the social property. Like its parent, Facebook and rival Twitter, fake accounts and machine-generated activities are a real problem.

Here’s the relevant part of the announcement, quoted directly from the Instagram press blog:

“Recently, we’ve seen accounts use third-party apps to artificially grow their audience.Every day people come to Instagram to have real experiences, including genuine interactions. It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity. Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity. We’ve built machine learning tools to help identify accounts that use these services and remove the inauthentic activity. This type of behavior is bad for the community, and third-party apps that generate inauthentic likes, follows and comments violate our Community Guidelines and Terms of Use.”

Savannah Marie

Savannah Marie loves writing and all things social media. She writes on a variety of topics, from social media to health and wellness to travel and all points in between! She is the lead writer and creator of Mixios and blogs with style and a one of a kind voice.