Instagram ‘Seamless Sharing,’ a new native resharing option, is currently in-the-works, according to a news report, citing inside sources…
Twitter has its retweet button. Facebook offers a share button. Even Google+ has a reshare tool. But on Instagram, there’s no such thing. For years, one of the most user-requested features has not appeared. Instagram simply doesn’t offer such a tool. Now, that just might change.
Instagram ‘Seamless Sharing,’ Native Resharing Feature, in Development
Instagram is reportedly developing a native reshare option, which it internally calls, “Seamless Sharing,” according to The Verge. Apparently, it’s a “share to feed” option which is strategically located in the top-right of every post.
When people “regram” a post, it works much like a retweet. That is, the original uploader’s handle appears along with it. Currently, there is no way to reshare content on Instagram. If someone wants to reshare a post, it’s only possible through third-party apps, screenshotting and sharing it again, or downloading it and sharing it again to the feed.
Co-founders Kevin Systrom and Mike Krieger have said there’s been much internal debat over the subject, telling Wired:
“We debate the re-share thing a lot. Because obviously people love the idea of re-sharing content that they find. Instagram is full of awesome stuff. In fact, one of the main ways people communicate over Instagram Direct now is actually they share content that they find on Instagram. So that’s been a debate over and over again. But really that decision is about keeping your feed focused on the people you know rather than the people you know finding other stuff for you to see. And I think that is more of a testament of our focus on authenticity and on the connections you actually have than about anything else.”
At this time, there’s no official word if the feature will make it to wide release. Instagram does have a history of bringing new options to business accounts first. But, this doesn’t mean it will even make it out of the test phase.
[Update: Instagram tells both The Verge and TechCrunch that it isn’t building or testing a resharing tool.]