Retailer JCPenney Ends Support for Apple Pay in Its Stores, as Well as on Its Mobile App

JCPenney ends Apple Pay support in its retail shops, as well as for its mobile app, the company confirms in a statement…

Department store JCPenney has removed support for Apple Pay in all of its retail stores. The company likewise ended Apple Pay support for its mobile app, as well.

JCPenney Ends Apple Pay Support from Its Retail Stores and Mobile App

The end came quietly, without any official word ahead of the change. Unsurprisingly, shoppers took to Twitter with their complaints:


JCPenney started a trial run of accepting Apple Pay in late 2015 before it placed support for it in all of its retail stores. Shortly after, the company added Apple Pay as a payment option for its iOS apps.

Additionally, JCPenney made it store credit cards available through Apple Pay, which allowed customers to accrue points on its JCPenney Rewards loyalty programs.

The retailer provided the following statement to TechCrunch:

“A third-party credit card brand made the requirement for all merchants to actively support EMV contactless functionality effective April 13, retiring the legacy MSD contactless technology in place. Given the resources and lead time associated with meeting the new mandate, JCPenney chose to suspend all contactless payment options until a later date. Customers still have the ability to complete their transactions manually by inserting or swiping their physical credit cards at our point-of-sale terminals in stores, an option employed by the vast majority of JCPenney shoppers.”

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.